College Marketing Materials

Day 22: College Marketing Materials

How did those dozens - hundreds? - of colleges and universities find my daughter's name and address? How did they know she was graduating from high school, college-bound? Why did they inundate us with brochures, bumper stickers, business cards, pamphlets, postcards, maps, letters, fliers, tickets, invitations? How did they get her email address? Mine? Rich's? 

Will they take us off their mailing lists now that the decision is finally made? I hope so.

Congratulations, sweetheart. You decided what you wanted, set a high bar, organized auditions, applications, and visits. You got admitted.

Goodbye, small liberal arts school and big scholarship. Hello, big public school and small BFA-acting program. Goodbye, huge pile of marketing materials. Hello, targeted information. Goodbye, uncertainty. Hello, plan. 

Goodbye, child. Hello, young woman. 

Congratulations, sweetheart.

Recycling bin, here we come